A passionate and versatile communicator, Pierre has 30 years of experience in marketing public relations and public affairs.
Prior to co-founding Communications Infrarouge, he worked for Optimum relations publiques for over 20 years, where he was in charge of several teams specializing in public relations, press relations, special events and the training of spokespeople (media and oral presentation). In 2009 he won two public relations Awards of Excellence for the inauguration of the spent potlining treatment plant from the Canadian Public Relations Society and la Société québécoise des professionnels en relations publiques.
Over the past few years, he has provided his expertise to clients such as the Canadian Space Agency, Agropur (Natrel), l’Association des centres jeunesse du Québec (Quebec Association of Youth Centers), la Caisse de dépôt et placement du Québec, Brunet, the Red Cross, CST Brands (Ultramar and Dépanneur du Coin/Corner Store), Metro Inc., Pratt & Whitney Canada, Six Flags â€“ La Ronde, la Société des Alcools du Québec and Transat A.T. Inc.
Several major companies, including General Motors of Canada, Transat, La Ronde and CST Brands have also given him the role of media spokesman.
A media training specialist, Pierre benefits from his experience as a journalist, publicist, spokesman and teacher, allowing him to illustrate his words with examples drawn from his professional past. He has trained dozens of spokespeople from the business, medical, cultural, media, political, para-governmental and sports worlds.
From 1983 to 1985, he was the parliamentary correspondent for the program D’un soleil à l’autre, aired on Radio-Canada. From 1985 to 1987, he worked in the Franco-Ontario theatrical community, handling governmental relations, promotion, press relations and the coordinating of events. Pierre was also a reporter for le Réseau des Sports. He has a Bachelor of Arts degree with a specialization in Communication from the University of Ottawa (1983)
As an educator, he taught a course called Pratiques avancées en relations publiques (2010-2012) to graduate students in Marketing Communication at the University of Sherbrooke and Communication orale (1992-2012) at l’Université de Montréal.
Pierre also sits on the Board of Directors of Refuge des jeunes de Montréal.