Nancy German, President
Nancy German is a senior communications strategist who has devoted her career to providing business executives and their teams with forward-thinking insight and guidance on their most critical business and marketing challenges. She has worked at national and international corporations in a range of fields, including aerospace, food distribution, banking and forestry, and at leading PR agencies. In 2014, she founded Primacom Inc., a communications and strategic-planning consultancy firm focused on driving business results consistent with the vision of its clients.
Prior to establishing her own firm, Ms. German led Pratt & Whitney Canada’s worldwide external and internal communications as Vice President, Communications, from 2001 to 2014. Her responsibilities included strategic planning, marketing and business communications, internal communications, public relations, brand positioning, advertising, digital communications, public affairs and government communications as well as corporate social responsibility.
As a member of the Executive Committee at Pratt & Whitney Canada, and as a member of the communications leadership teams at Pratt & Whitney and United Technologies, Ms. German played a key role in driving Pratt & Whitney Canada’s growth objectives and positioning it as a global leader in the aerospace industry. She also successfully drove the implementation of a public relations and advocacy strategy to establish Pratt & Whitney Canada as an economic pillar in Canada. She joined the company as Manager, Employee Communications, in 1999. In this capacity, she led many transformation initiatives and helped position the company as an employer of choice, which led to its being selected as one of the top 100 employers in Canada.
Before joining Pratt & Whitney Canada, Ms. German held strategic positions at a number of major corporations, including the Laurentian Bank of Canada (1998-1999); Metro (1994-1998); Productions Jamais Deux Sans Toi (1992-1993); Groupe Everest (1990-1992); and Groupe Denis (1986-1990).
Active on boards and steering committees, Ms. German has chaired the Aéro Montréal Branding and Promotion Working Group since 2012. She was a member of the Public Affairs steering committee for the Aerospace Industries Association of Canada and for the General Aviation Manufacturers Association. She has also served on the boards of Make-A-Wish Foundation and Fondation maman Dion.
Ms. German graduated from the Université de Montréal (Translation, 1986) and HEC Montréal (Marketing, 1992). She also completed the Advanced Executive Program at the University of Virginia Darden School of Business in 2001. In 2011, she received an award from the Université de Montréal in recognition of her leadership and successful international career in the fields of communications and marketing.